Data drives everything. Knowing how to strategically interpret makes these points hit the mark. Take the information available, take a step back, and take it to a place consumers will care about.

Standing out, while remaining clear, is goal number one. To do so, it’s imperative to have a clear path and objectives for the entire team. Just as imperative is the ability to shift as new information comes in, while staying true to the path.

Creating successful marketing is a pressure cooker. And if you let it boil over, nerves run thin, work becomes slow and stilted, and the “me” in “team” takes over. Caring, loving, and laughing with one another is paramount to a successful organization.

Deadlines don’t mean dropping dead. Crafting what needs to be created leads to passion, to bleeding through to the truth consumers see. And, at the end of the day, success for everybody involved.

From Shopify to Hubspot, Contentfu to Omnisend, Meta, Google, and whatever else, I’ve rolled up the sleeves and gotten my hands dirty from typing away in them.