Make them want more.

People know Fjallraven for their popular backpacks. We needed to let them know about the offerings of premium outdoor clothing as well.

Using video as the foundational element, we created a series of aspirational assets speaking directly to our target persona’s sense of wanderlust and desire for adventure.

While featured during major sporting events, digital assets were created for use via Google and Meta in order to drive high conversion rates

Featured Channels: TV & Digital Video, Outdoor

Unseen/Unsaved Channels: Digital (look similar to featured outdoor billboards), social, web