Primary Children’s Hospital is the leading pediatric hospital in the Mountain West. We needed to remind people of the world class resource, and generate buzz for donors to allow us to continue providing the level of care needed.

And here, the children are the heros. A hero video, shown here, was created as an anthem for the bravery of our patients. Tugging at the heartstrings, and letting our target audience know amazing things were happening in their backyard.

Multiple cutdowns were created for digital use, as well as static options, creating a robust 360° campaign that made waves throughout the region. All assets were A/B tested to generate further awareness and fundraising. And they tested with flying colors.