A network not known for scifi. A show not known for…well, anything. This is a peak of how we got viewers to tune it. Them lasting was out of our control.

We strategiacally created a sense of curiosity for what this new world was, what it was all about. A robust library of digital and social assets were created, along with outdoor teasers. To top it off, we created activations in Escape Rooms and Sci-Fi conventions.