let’s build
something great
Don’t GTM. Own it. Forget the standard. Make a new one.
And what the hell, let’s have fun doing it together.
Be yourself.
We all love buzzword bingo, so I’ll touch on those later. But you want something. Somebody who gets your customers, and, just as importantly, you. Allow me to introduce myself — I get results, with the data to back them up.
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I build out strategic, full-funnel roadmaps with an eye on what resonates with defined audiences. With the know-how on how to execute them and pivot when the data says it’s time to.
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It’s more than defining our target audience, it’s understanding who we are. What sets us apart. I perform competitive and internal analysis to define the clear differentiators that let us stand out.
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Where it all started for me. I still use the tools I learned developing content for truly global brands in every medium imaginable. And while AI certainly has great use cases, particularly in automation tools like Hubspot, it’s the reason so much of what you see now forgettably stays the same. I ensure we have a unique, authentic voice.
brand identity
You need to stand out. To have an identity telling audiences who it’s from without them even needing to see a logo. I excel in leveraging what makes companies great to create brands that resonate with their specific audiences. Competitive analysis, positioning, and you being you, is how we get it done.
Featured Client (Below): Stacy Witbeck
Brand Optimization | Creative Direction | Voice Guides | Continuity Oversight | Market Differentiation
Web Optimization
I’ve led the rebuild of sites from the ground up, executed content strategy based in SEO and AEO, and performed audits informed by analytics and rankings to find needed areas of improvement. Staying up to date on the latest trends and tools lets us create impeccable, highly-ranked web experiences, and put our best foot forward.
Featured client: Modern Railway Systems
SEO | CMS Management | AEO | Content Generation | Google Analytics
Product marketing
It’s all about the why. Making people care. Connecting and solving a problem. I’ve created product marketing initiatives for everything from SaaS to the outdoor industry. At the end of the day it’s about knowing your consumer, and building a connection.
Featured client: Fjallraven
Full Funnel Strategy & Execution | CAC Analysis | Segmentation | Positioning | LTV Modeling
Co-marketing Campaigns
The best way to stand out can be standing with others. Successful co-marketing initiatives ensure both brands shine, enjoying mutually beneficial leads. The trick is finding hidden opportunities to do so, and building bidirectional pipelines that open the door to entirely new markets.
Featured campaign: Sunrun x Ford
Pipeline Creation | Landing Page Optimization | Full Funnel Campaign Creation
Technical Content
The most compelling information can be the most complex. That doesn’t mean it needs to be hard to read or understand. Leveraging areas of expertise in a compelling narrative format is one of the quickest ways to find success in the world of B2B Marketing, and I bring the critical eye to accomplish just that for a variety of industries.
Featured client: Stacy Witbeck
White Papers | One Pagers | Executive Communications
service Marketing
B2B, Saas, Healthcare, AEC … you name it, and I’ve done a deep dive on the service industries that keep our blue dot humming. Each has it’s own special needs and way of speaking, but, at the end of the day, the tactics remain the same: letting people know what you got, and why it matters.
Featured Client: Intermountain Healthcare
Case Studies | Account Management | Sales Funnels | USPs | CRM Management
Social media
Everybody has a phone. Knowing what stops the endless scroll, especially for company accounts, is entirely different. I’ve been able to build successful accounts, often doubling followers in short time spans, for a wide range of companies. It’s about establishing who you’re talking to, and what they want, or need, to hear. When you sound like everybody else, you’re just another drop in the ocean.
Featured Client: Stacy Witbeck Recruiting
Target Audience Segmentation | Reporting | Paid Strategies | Meta for Business | Content Roadmaps
Event Marketing
From holding our own blowouts, ensuring we’re at the right events,to making handouts people actually want, I know how to bring the swag, It’s not about building any relationship., but the right ones, I can strategically audit our presence, help build stand out experiences, and help key individuals land and excel at presentations.
Featured Client: Pennzoil
Event Materials | Strategy & Planning | CRM | Attendance Promotion | ROI Analysis
Sales funnels
If we’re being honest, these are involved in pretty much every component I’ve covered. But it gets enough buzz to make an elephant drunk, so let’s touch on it. I bring the know-how to build out complete roadmaps that provide nimble teams with clear direction, gain stakeholder alignment, and allow us to hit KPIs. Always keeping an eye on the data to adjust as needed.
Featured client: Caterpillar
Roadmapping | CAC | Conversion Rate Optimization | LTV Analysis | Activation Strategy
